How we rank offers

Short version: a published formula scores every offer on what it's genuinely worth to you, every offer shows the date we last checked it, and commission never enters the ranking.

The value score

Every offer gets a score out of 10, computed the same way for every operator:

• Every offer starts from a solid base. We only list UK-licensed operators, so a score reflects how an offer compares among genuinely legitimate options, not against junk.
• Bonus relative to outlay. A £30 bonus for a £5 stake beats a £50 bonus for a £25 deposit, with diminishing returns so headline size can't buy the table.
• Wagering drag. Each multiple of wagering trims the score. A 10x bonus is worth less than its headline; a no-wagering offer keeps its full face value.
• No-deposit boost. Offers that cost nothing to try rank above offers that require risk.
• Operator quality. A smaller term from our operator rating (payout speed, app quality, support), detailed on each review page.

The formula lives in our codebase and applies identically to every offer.

How offers are verified

We follow each offer's link to the operator's own landing page and check that the promotion exists and that the significant terms match what we display. An offer only carries a "Verified" badge once that check has passed, and the badge shows the date it was done. Offers we have not yet checked are labelled "Not yet verified" and are kept out of our rankings. When an operator changes or ends an offer, we update or pull it and record the change on the changes log.

How we make money

Operators pay us a commission when someone signs up through our links. Two rules keep that honest. First, the commission never changes the offer you receive. Second, the value score contains no commercial input: an operator paying us more cannot buy a better rank. Where a placement is commercially weighted (segments on the homepage wheel), the ranking tables remain pure value order.

Who we are

Compare Gambling Offers is run by the team behind That's Your Best Bet, a UK offers comparison site that ran from 2013 to 2016. See about us for the full story, and responsible gambling for the safety tools every listed operator must support.