How we rank offers
Short version: a published formula scores every offer on what it's genuinely worth to you, a machine re-checks every offer nightly, and commission never enters the ranking.
The value score
Every offer gets a score out of 10, computed the same way for every operator:
- Every offer starts from a solid base. We only list UK-licensed operators, so a score reflects how an offer compares among genuinely legitimate options, not against junk.
- Bonus relative to outlay. A £30 bonus for a £5 stake beats a £50 bonus for a £25 deposit, with diminishing returns so headline size can't buy the table.
- Wagering drag. Each multiple of wagering trims the score. A 10x bonus is worth less than its headline; a no-wagering offer keeps its full face value.
- No-deposit boost. Offers that cost nothing to try rank above offers that require risk.
- Operator quality. A smaller term from our operator rating (payout speed, app quality, support), detailed on each review page.
The formula lives in our codebase and applies identically to every offer.
Nightly verification
An automated sweep follows every offer link each night. It confirms the landing page is live, the promotion still exists, and the significant terms match what we display. Any mismatch pauses the offer automatically until a human has reviewed it. The freshness badge on each offer shows the result of its latest check.
How we make money
Operators pay us a commission when someone signs up through our links. Two rules keep that honest. First, the commission never changes the offer you receive. Second, the value score contains no commercial input: an operator paying us more cannot buy a better rank. Where a placement is commercially weighted (segments on the homepage wheel), the ranking tables remain pure value order.
Who we are
Compare Gambling Offers is run by the team behind That's Your Best Bet, a UK offers comparison site that ran from 2013 to 2016. See about us for the full story, and responsible gambling for the safety tools every listed operator must support.